Vercel v0 Pricing Explained: What You Get and How It Compares

By

Dora Gurova

Updated:

June 6, 2025

Vercel v0 is an AI-powered frontend generator designed to speed up the UI development process. Developed by the creators of Vercel and Next.js, v0 allows developers to generate Tailwind + React components based on plain English prompts. But how much does it cost to use v0 – and how does it compare to newer tools like UI Bakery AI app generator, Lovable AI, or Bolt AI?

Let’s break it down.

Vercel AI Pricing Table

Vercel AI Pricing

Plan	Cost	Key Inclusions
Free	$0	For people looking to explore. $5 of included monthly credits Deploy apps to Vercel Access to v0-1.5-md Sync with GitHub
Pro (Vercel)	$20/user/month	For higher limits and power users. $20 of included monthly credits Purchase additional credits outside of your monthly usage 5x higher attachment size limit Import from Figma Access to v0-1.5-lg Access to v0 API
Team	$30/user/month	For fast moving teams and collaboration. $30 of included monthly credits per user Purchase additional credits outside of your monthly usage shared across your team Centralized billing on vercel.com Share chats and collaborate with your team Access to v0 API
Enterprise	Custom by request	For large companies that require additional security. Training opt-out by default SAML SSO Priority access for better performance and no queues Dedicated customer support Access to v0 API

Vercel v0 pricing: best use cases

1. Free tier

You can use v0 completely free if you just want to generate React + Tailwind components based on prompts. There are no usage limits currently imposed on basic generation.

Best use case: perfect for solo developers or designers who want to quickly sketch out a UI without coding it from scratch. For example, a junior dev might use v0 to instantly scaffold a login screen or dashboard component for their portfolio.

2. Premium tier ($20/user/month)

This is the standard Vercel Pro plan, which enhances the v0 experience by adding collaborative tools, CI/CD, preview deployments, analytics, and custom domains.

Best use case: a small team building a Next.js app that uses v0 to generate UI components. They collaborate using preview links, push to GitHub, and auto-deploy to staging—all within Vercel. Think of a startup creating a pricing page or admin panel in days instead of weeks.

3. Team & Enterprise (Custom pricing)

At the enterprise level, v0 becomes part of a more secure and scalable workflow. This includes SOC2 compliance, audit logs, SAML SSO, SLAs, and advanced analytics.

Best use case: a fintech or healthcare company developing user-facing portals that must meet strict compliance and security requirements. Here, v0 helps generate the UI fast, while the enterprise-grade Vercel platform ensures safe deployment and access control.

What do you get with Vercel v0?

Prompt-to-code UI generation using Tailwind CSS and React
Code export for use in your projects
Vercel integration for deployment and preview
No backend, database, or auth logic generation
Best for frontend developers, rapid prototyping, and UI scaffolding

AI Tools Comparison

Comparison: Vercel v0 vs UI Bakery vs Lovable AI vs Bolt AI

Feature / Tool	Vercel v0	UI Bakery	Bolt AI	Lovable AI
Pricing	Free (UI only)	Free tier + paid from $4/month	Free tier + paid plans from ~$20/month	Free plan + paid plans from ~$25/month
Frontend Stack	React + Tailwind	Angular / React (customizable)	React + Tailwind	React
Backend Support	❌	✅ Built-in logic editor, API & DB	✅ Node.js, Prisma	❌
Database Integration	❌	✅ SQL/NoSQL, REST, GraphQL	✅ PostgreSQL, MongoDB	❌
AI Capabilities	Prompt-to-UI (React components)	Prompt-based app generation + low-code tools	Prompt-to-fullstack app	Prompt-to-UI generation
Code Export	✅ (Frontend only)	✅ Fullstack (frontend + backend + DB)	✅ Fullstack export	❌
Deployment Options	Vercel only	Built-in deploy + self-hosting	GitHub/manual deploy	❌
Ease of Use	Developer-focused	Visual builder with code customization	Dev-oriented, more complex	Designer-friendly, no-code
Best For	Frontend devs, UI prototyping	Enterprise apps, internal tools	Startup builders, MVPs	Designers, PMs with no coding background

Final thoughts

Vercel v0 will be an ideal choice if you’re a developer working on Next.js apps and want to generate high-quality components quickly.
If you need backend support, database integration, or full app generation, Bolt AI or UI Bakery provide a much more complete solution.
Lovable AI is more lightweight and UI-focused—best for fast mockups, not production-ready apps.
UI Bakery AI app generator shines when you want low-code plus full control, especially for internal apps, dashboards, or enterprise use cases.