Digital Marketing Dashboard

Overview

Optimize marketing performance with a unified view of campaign results, audience behavior, and ROI.
This Digital Marketing Dashboard template brings together real-time KPIs, customizable charts, campaign insights, and exportable reports - giving marketing teams a powerful tool for tracking trends, evaluating channel performance, and making data-driven decisions across all marketing activities.

Key Features

Marketing KPIs & Performance Trends

The Overview page displays essential KPIs - revenue, conversion rate, CTR, ROI, and more - supported by charts that show performance over time, channel contribution, traffic distribution, daily activity, and ROI progression. Filters for time period and segment help teams analyze results from multiple angles.

Campaign Performance Tracking

Review all marketing campaigns in a structured list, filterable by status and campaign type. Each entry includes detailed metrics for engagement, spend, conversions, and efficiency, helping teams quickly evaluate winners, underperformers, and opportunities for optimization.

Audience Insights & Segmentation

Explore audience behavior through detailed charts for interests, demographics (age, gender), device usage, and geographic distribution. Segment-level insights - including engagement, conversion, and average order value - help teams refine targeting and personalize messaging based on real behavioral data.

ROI & Cost Analysis Tools

Dedicated ROI analysis includes charts for ROI trend lines, cost breakdown by category or channel, and channel-by-channel ROI comparison. These insights reveal which investments deliver the highest return and where budgets may need adjustment.

Report Generation & Export Options

Generate and export comprehensive marketing reports - overview, campaign-specific, audience insights, and ROI reports. The reporting section supports data exports for sharing with leadership, clients, or cross-functional teams, ensuring transparency and alignment.

Use Cases

• Marketing teams tracking performance across channels
• Agencies managing multiple client campaigns and reports
• E-commerce and SaaS businesses analyzing customer acquisition efficiency
• Growth and analytics teams optimizing funnel performance
• CMOs needing unified dashboards for KPI monitoring and reporting

Start Building Your Own Digital Marketing Dashboard

Use this Digital Marketing Dashboard template as the foundation for a complete marketing analytics system. Integrate your data sources, add attribution modeling, connect ad platforms, or automate reporting - all using UI Bakery’s low-code builder.