Best AI Agents for Marketing in 2025

In 2025 digital marketing, the concept of AI agents for marketing becomes a core lever of efficiency and scale. We created this article to help you analyze and compare the best five marketing AI agents that are designed to automate, optimize, and integrate key workflow steps for various marketing needs.

Goodie

Goodie is an AEO platform that helps brands monitor the performance of their content and analyze how AI views and interprets it. The tool tracks mentions and overall visibility metrics, offers prompts with level insights, analyzes tone, and points out content improvements.

Key features:

• Tracks brand mentions across AI search and generative engines.
• Delivers prompt-level insights and tone analysis.
• Detects content gaps and optimization opportunities.
• Benchmark performance against competitors.
• Visualizes data in a clear performance dashboard.

Use case: Goodie helps small teams automate brand tracking and content insights, also improving visibility in AI-driven search.

ZBrain

ZBrain offers an AI platform for enhancing and automating a broad suite of marketing tasks: SEO optimization, content creation, market analysis, social media and campaign planning, lead nurturing, and etc.

Key features:

• Can handle large volumes of repetitive marketing tasks.
• The system helps connect agents to your proprietary data and build multi-step workflows effectively.
• It can also integrate with both internal data and legacy systems, making it more than just a standalone tool.

Use case: ZBrain best suits teams with more mature tech stacks or who need tailored solutions rather than generic tools.

UI Bakery

UI Bakery and its new AI Agent allows marketing teams to build custom internal AI-driven apps, tools, or agents, automate workflows, connect live marketing data, and design tailored dashboards that fit specific needs.

Key features:

• Text-to-app functionality, meaning no coding skills are required to build a fully customized internal app.
• Integration with the desired data source.
• Users can design their own workflows, something most marketing-specific agents don’t allow, since they tend to focus on narrow functions like ad generation or campaign optimization.
• Enterprise security included.

Use case: UI Bakery will be a great choice for marketing teams seeking custom dashboards, lead-management tools, or workflow automation built around their own data and processes rather than relying on rigid, off-the-shelf solutions.

Smartly.io

Smartly is an AI-powered platform for automating social ad creation and optimization (creative production, campaign automation, and cross-channel optimization). It replaces manual building and allows marketing teams to launch and refine ads with more speed and scale.

Key features:

• Deep integrations and certifications with major social media platforms like Meta, TikTok, and Pinterest.
• Generation of many ad variants per feed/template.
• Unified campaign/workflow view: integrates creative, media, and data into one hub.

Use case: Smartly.io suits brands running large-scale performance and creative campaigns across multiple platforms.

Koala AI

Koala AI is an AI-powered content writing platform that helps creators write high-quality SEO-optimized content, blog posts, and articles. It suits lean teams that need to publish consistently and require a marketing agent tool for heavy editorial cycles.

Key strengths:

• Strong at scaling content creation: simplifying the writing of long-form, blog-style content, potentially freeing marketing teams from initial drafts.
• Could support the content creation, real-time SEO recommendations, and topic research to complement automation of ads/campaigns.

Use case: Koala AI helps growing businesses and content-driven brands looking to accelerate production without sacrificing quality.

Final thoughts

For businesses aiming to stay competitive, integrate multiple channels, and make smarter decisions, AI agents in marketing are a powerful advantage. These tools streamline repetitive tasks, boost efficiency, help teams scale campaigns faster, and frees marketers so they can focus on strategy and creativity.